Laterna
Magica


branding

client
Laterna Magica
Filmproduction

role
art direction,
design

date
Feb 2011

Small but mighty & passionate filmproduction company Laterna Magica needed to refresh their complete corporate identity.

The client has been on the market for 10 years and is represented in Düsseldorf and Frankfurt. Over several hundreds of produced films and animations, lots of creativity and experience and owner-involvement in every project are the trademark of this friendly and competent firm. Everything from the logo concept to the colors should get changed. The logo form resulted from the interaction of light and shadow and the texture comes from the white noise. Two special pantone’s were chosen for printing, and the red one highlights perfect the card’s edges.

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