Dimitri Laukart

art direction,
design, naming

Dec 2013

The idea of symbiosis between a curative treatment and a fascinating holiday: Laukarts dental services.

From mediating & establishing the best possible accomodation to the organisation precisely required therapy, Laukarts’ broad spectrum of services guarantees you a nice smile and a lot of unforgettable memories. You will be treated by best experts of german dentistry, whose services are appreciated by the german high-society. Furthermore Laukarts orginizes advanced training courses for dentists, who recognize the necessity of ongoing vocational training. Photos by Daniel Baldus.

sitting royal

The form of the logotype is a mix of following concepts:

1. a crown of a king as well as a tooth crown known from the dentistry.

2. a thron with double meaning like the crown above: on one side it may be a king’s thron, on the other it stands for stable placed dental implants.

Representing comfortableness, luxury and stability, the form creates the unique feeling of esthetics & highest level of service. And that feeling is very precious for the clients, who are able to pay a lot for a treatment in Europe.


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