Switch

client
Nexplan

role
art direction,
illustration,
animation

date
Feb 2012

Switch: a short animated story about LED, enlightenment and responsibility.

The introduction of LED-light is visually depicted in a story of greed, pollution and enlightenment. A character of a cute big headed person with a switch on his chest is the center of this story, which tells playfully about the differences between a normal bulb and a light-emitting diode.

the characters

There are two guys: a bad one – rich and fat, always profit motivated and irresponsible; and a depressiv one, always frightened, doubting and irresolute to change something in his life. Both of them are trapped in their own spiritual blindness. But the story has got a happy end. The first one losts everything, the second one becames enlightened! Hollywood could get jealous of that! 🙂

bad guy

good guy

the story

Well, the story is not just about environment or pollution, you know… It’s more about an enlightenment, personally felt inside of your heart. It can come to you suddenly after long years of depression and bad moments. Like a sunlight coming through the clouds although you would have never expected that. Well, the solution of all your problems and sorrows is inside of yourself. You have the toggle. And you decide when to switch it up.

made for
nutcracker

awards

2013
Book “The year of advertising”
best of the branch B2C
shortlist jury

2012
Deauville green awards
silver

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