Dimitri Laukart

art direction,
design, naming

Dec 2013

The idea of symbiosis between a curative treatment and a fascinating holiday: Laukarts dental services.

From mediating & establishing the best possible accomodation to the organisation precisely required therapy, Laukarts’ broad spectrum of services guarantees you a nice smile and a lot of unforgettable memories. You will be treated by best experts of german dentistry, whose services are appreciated by the german high-society. Furthermore Laukarts orginizes advanced training courses for dentists, who recognize the necessity of ongoing vocational training. Photos by Daniel Baldus.

sitting royal

The form of the logotype is mixed of following concepts:

1. a king’s crown as well as a tooth crown known from the dentistry.
2. a thron with double meaning also: on one side it may be a king’s thron, on the other it stands for stable placed dental implants.

Representing comfortableness, luxury and stability, the form creates the unique feeling of esthetics & highest level of service. And that feeling is very precious for the clients, who are able & willing to pay a lot for a treatment in Europe.


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