Online agency for
home-care solutions
2015
New logo, corporate identity & prints for Viva Familienservice, a german-wide online agency for home-care solutions. Today it’s a big team of dedicated specialists of family assistance & pedagogy. Viva works in accordance with modern standards and finds solutions for any compicated situation. Teamwork, intelligent service, appreciation and empathy – all that is Viva-family network.
Discipline
Art Direction
Art Direction
Logo Redesign
Stationery
Stationery
Brand Guidelines
Prepress
Client
Violetta Reimelt
Jacqueline Schwope
![](https://cdn.myportfolio.com/9d6c0bf5-ab5d-41bd-8e13-2c220a4d5dae/715ee627-c544-440d-96b2-3b91a0396148_rw_1920.jpg?h=147940058db2b0e076abdd6dc317c036)
the logo
Refreshing of the logo contained a careful reduction of some redundant details like the persons or serifs, which made the form a little bit too heavy. Furthermore we pointed out the modern curves of the roof and increased the spaces between the letters to achieve more sleaziness.
![](https://cdn.myportfolio.com/9d6c0bf5-ab5d-41bd-8e13-2c220a4d5dae/c73b670e-20f5-45c3-a981-2e96749c44f1_rw_1920.jpg?h=45733a8fb9e58cc3b6db59977283dec9)
![](https://cdn.myportfolio.com/9d6c0bf5-ab5d-41bd-8e13-2c220a4d5dae/c7e5e0b7-a4a0-4474-9cb3-18d8e5e26265_rw_1920.jpg?h=f10546218aa7bb576617e8b0dafa45b5)
![](https://cdn.myportfolio.com/9d6c0bf5-ab5d-41bd-8e13-2c220a4d5dae/b20d0c55-4314-44f0-ab4d-c30fe0bcaf3b_rw_1920.jpg?h=3c9058c5ba8b53cdcfe3fecccc69f537)
![](https://cdn.myportfolio.com/9d6c0bf5-ab5d-41bd-8e13-2c220a4d5dae/9defd20d-de78-42ee-81b4-7237a62dd145_rw_1920.jpg?h=e3a8686162a62e61631d5ece0422d2b1)
![](https://cdn.myportfolio.com/9d6c0bf5-ab5d-41bd-8e13-2c220a4d5dae/e68638cf-8137-4f2d-b218-7a0aa6ca2cd5_rw_1920.jpg?h=640232d0845df695c508dcd6469cb313)
![](https://cdn.myportfolio.com/9d6c0bf5-ab5d-41bd-8e13-2c220a4d5dae/5451b4ac-f3d7-4b8f-b354-6d8949198c51_rw_1920.jpg?h=4e38e9127f9b295fef6fb987f4057361)
![](https://cdn.myportfolio.com/9d6c0bf5-ab5d-41bd-8e13-2c220a4d5dae/7f5b6506-0317-411b-a69c-e7abe5988e4a_rw_1920.jpg?h=5b0c318c3df0e0b9bcab43f1d3e347b5)
brochure design
The brochure has got a double cover. The second part is hidden behind the first one. When folding out, both cover pages show a face consisting of an old man and a boy. Such a generation-spanning design causes surprise and makes the brand more human and friendly.
![](https://cdn.myportfolio.com/9d6c0bf5-ab5d-41bd-8e13-2c220a4d5dae/40d96de7-5a50-4d5b-ba98-a0e4a3473379_rw_1920.jpg?h=97b1d63b5bf96c19efaf9a0afba065c3)
![](https://cdn.myportfolio.com/9d6c0bf5-ab5d-41bd-8e13-2c220a4d5dae/353360ac-74e1-4ae0-ac73-caf8216bc977_rw_1920.jpg?h=adf62b0a4c3ae35fcdb1018651d5c21c)
![](https://cdn.myportfolio.com/9d6c0bf5-ab5d-41bd-8e13-2c220a4d5dae/b1b0b861-7ad3-41e2-869c-0cfba15703d5_rw_1920.jpg?h=3a52809a064ab13e528ed70e0bfaca9a)
![](https://cdn.myportfolio.com/9d6c0bf5-ab5d-41bd-8e13-2c220a4d5dae/d32b93fb-d43c-472f-8ada-a0c4503ea026_rw_1920.jpg?h=c8075be9f59180f8fb17f3a07bad9b03)