Synergetic mix of
Tennis & Calisthenics
Tennis & Calisthenics
2017 – 2019
Discipline
Art Direction
Art Direction
Logodesign
Stationery
Stationery
Brand Guidelines
Prepress
UI & UX
Client
AndriyCherkashyn
As always, my job was to create the new visual language from the zero. Due to urbanity of the brand the colors are named by energy, sun, vitality, relax, sweat and street, where the training usually takes place. A smooth logotype has been reduced to shapes as tight as possible and slanted by -5° to achieve the speedy look of the young sporty and joyful brand.