Expression Frankfurt

branding

Get creative with
your fighting style
2014
The martial arts  school got two logos: one for the school, and one for the bjj section. Primarily i created the snake-logo. The second version with the winner came after. Besides BJJ the school also offers you an opportunity to train MMA, chi-kung, fitness and self-defence for kids.

Discipline
Art Direction
Logodesign


Client
Expression Frankfurt
Brazilian Jiu-Jitsu

BJJ is the southamerican version of japanese jiu jitsu / judo. The mechanics and leverage of many techniques were designed to be used by physically weaker persons. The key aspects of bjj are bringing the opponent to the ground by using throws and force him into submission with choke – and lever holds. Photos by Daniel Baldus.

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